{"id":1000,"date":"2023-09-28T20:17:30","date_gmt":"2023-09-28T17:17:30","guid":{"rendered":"https:\/\/xxbet-company.com\/draftkings-fanduel-customer-loyalty-dents-omnichannel-thesis\/"},"modified":"2023-09-28T20:17:30","modified_gmt":"2023-09-28T17:17:30","slug":"draftkings-fanduel-customer-loyalty-dents-omnichannel-thesis","status":"publish","type":"post","link":"https:\/\/xxbet-company.com\/de\/draftkings-fanduel-customer-loyalty-dents-omnichannel-thesis\/","title":{"rendered":"DraftKings, FanDuel Customer Loyalty Dents Omnichannel Thesis"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xxbet-company.com\/de\/draftkings-fanduel-customer-loyalty-dents-omnichannel-thesis\/#Still_Hope_for_Ominchannel_Efforts\" title=\"Still Hope for Ominchannel Efforts\">Still Hope for Ominchannel Efforts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xxbet-company.com\/de\/draftkings-fanduel-customer-loyalty-dents-omnichannel-thesis\/#Promo_Spending_iGaming_Insights\" title=\"Promo Spending, iGaming Insights\">Promo Spending, iGaming Insights<\/a><\/li><\/ul><\/nav><\/div>\n<p>Following the 2018 Supreme Court ruling on the Professional and Amateur Sports Protection Act (PASPA) and the subsequent boom in US iGaming and sports wagering, it was believed that land-based casino operators would have a leg up on online-only competitors. The opposite is proving true as bettors are displaying intense loyalty to DraftKings and FanDuel.<\/p>\n<figure aria-describedby=\"caption-attachment-236469\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-236469 size-post-thumbnail-858xAUTO\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/FD-858x483.jpg\" alt=\"NFL Sunday Ticket\" width=\"858\" height=\"483\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/FD-858x483.jpg 858w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/FD-430x242.jpg 430w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/10\/FD.jpg 1280w\" sizes=\"(max-width: 858px) 100vw, 858px\" title=\"\"><figcaption class=\"text-description\">An advertisement for FanDuel Sportsbook. That company and DraftKings earn strong marks for customer loyalty, potentially weighing on the omnichannel gaming thesis. (Image: FanDuel Sportsbook)<\/figcaption><\/figure>\n<p>A recent survey of 1,100 sports bettors and online casino players by JPMorgan proves as much, indicating vulnerabilities for the omnichannel gaming thesis, which is rooted in luring online customers to land-based casinos. That\u2019s potentially concerning news for operators such as BetMGM, Caesars Sportsbook, and <a href=\"https:\/\/www.casino.org\/news\/penn-entertainment-lands-bullish-remarks-from-deutsche-bank\/\" rel=\"nofollow noopener\" target=\"_blank\">the upcoming ESPN Bet partnership<\/a> between that network and Penn Entertainment.<\/p>\n<blockquote class=\"main-blockquote\">\n<p>Consumers largely reported at least a moderate degree of loyalty to their primary platform, but many have changed operators within the past year and most still use two or three apps,\u201d noted JPMorgan analyst Joseph Greff.<\/p>\n<\/blockquote>\n<p>The bank\u2019s survey indicated FanDuel and DraftKings are the undisputed leaders in terms of online sports betting market share and user experience, with 70% of respondents saying they like one or both of those apps. That percentage roughly corresponds with the online <a href=\"https:\/\/www.casino.org\/news\/espn-bet-unlikely-to-challenge-draftkings-fanduel\/\" rel=\"nofollow noopener\" target=\"_blank\">sports wagering market share<\/a> held by those two companies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Still_Hope_for_Ominchannel_Efforts\"><\/span>Still Hope for Ominchannel Efforts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the JPMorgan survey confirms sports bettors prefer DraftKings and FanDuel, hope isn\u2019t lost for the omnichannel gaming thesis.<\/p>\n<p>Operators such as BetMGM and Caesars Sportsbook are leveraging their land-based <a href=\"https:\/\/www.casino.org\/news\/betmgm-debuts-new-rewards-program-with-ties-to-mgm-rewards\/\" rel=\"nofollow noopener\" target=\"_blank\">casino rewards<\/a> programs \u2014 two of the largest in the industry \u2014 to allow iGaming and online sportsbook clients to accrue points that can be used at Las Vegas Strip and regional casinos.<\/p>\n<div class=\"callout\">\n<p>Recent commentary from executives at both gaming companies suggests those efforts are paying dividends as some BetMGM and Caesars Sportsbook clients are making their way to those operators\u2019 casinos and spending money at those venues. Still, Greff opined that <a href=\"https:\/\/www.casino.org\/news\/nigc-takes-shot-at-caesars-mgm-after-ransomware-attacks\/\" rel=\"nofollow noopener\" target=\"_blank\">recent ransomware attacks<\/a> endured by Caesars and MGM could test customers\u2019 desire to move from apps to physical casinos.<\/p>\n<\/div>\n<p>\u201cThe omnichannel strategy seems to have limited benefit to operators and given that its success is dependent on positive in-person experiences, we see risk for MGM Resorts International and Caesars Entertainment, given recent cybersecurity incidents,\u201d observed the analyst.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promo_Spending_iGaming_Insights\"><\/span>Promo Spending, iGaming Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While iGaming is permitted in just six states, customer loyalty trends follow those seen in sports betting, which is live and legal in 35 states and Washington, DC.<\/p>\n<p>That\u2019s good news for DraftKings, which is vying with BetMGM for the top spot in terms of iGaming market share. Hope is there for BetMGM and Caesars because those operators can cross-market land-based casino offerings to internet clients.<\/p>\n<p><strong>As for promotional spending, it\u2019s generally higher in states new to sports betting, and it\u2019s leveraged by DraftKings to foster loyalty.<\/strong><\/p>\n<p>\u201cIn existing states, lower promotional intensity is driving stronger user loyalty to the best-known brands and we see tailwinds from product improvements driving further loyalty across operators,\u201d Greff concluded. \u201cOn the parlay front, we suspect improved same-game parlay products and better merchandising could be enticing new users to invest sign-up bonuses into a larger portion of parlays, where 67% of users in new states indicate over 20% of their bets are placed on parlays, compared to 60% in existing states.\u201d<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\/omnichannel-gaming-effort-vulnerable-to-draftkings-fanduel\/\" target=\"_blank\">DraftKings, FanDuel Customer Loyalty Dents Omnichannel Thesis<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\" target=\"_blank\">Casino.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Following the 2018 Supreme Court ruling on the Professional and Amateur Sports Protection Act (PASPA) and the subsequent boom in US iGaming and sports wagering, it was believed that land-based casino operators would have a leg up on online-only competitors. The opposite is proving true as bettors are displaying intense loyalty to DraftKings and FanDuel. <a href=\"https:\/\/xxbet-company.com\/de\/draftkings-fanduel-customer-loyalty-dents-omnichannel-thesis\/\" class=\"more-link\">&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":1001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/posts\/1000"}],"collection":[{"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/comments?post=1000"}],"version-history":[{"count":0,"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/posts\/1000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/media\/1001"}],"wp:attachment":[{"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/media?parent=1000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/categories?post=1000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xxbet-company.com\/de\/wp-json\/wp\/v2\/tags?post=1000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}