WWE Lobbying Key States to Allow Legal Sports Betting on Matches
The WWE is trying an unusual tactic to attract new fans and expand its global brand through sports betting. The organization, which recently merged with Hollywood giant Endeavor, has been unable to lobby multiple state gaming regulators to allow legalized gambling on WWE matches even though pro wrestling is a scripted and choreographed event. LA Knight (standing) and Butch from The Brawling Brutes (bottom) battle in a recent installment of “WWE Friday Night Smackdown.” (Image: WWE) Despite pushback from their targeted states, Endeavor will continue to lobby regulators to allow sports betting on WWE matches and events. Endeavor is attempting to expand the WWE brand and attract new fans by …