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Caesars Entertainment is perhaps the best-known casino brand in the United States. That’s likely why the casino giant has opted not to bet on advertising during Super Bowls in years past. However, that’s changing for the big game next weekend. Peyton Manning, JB Smoove, and Halle Berry star in Caesars Sportsbook’s Super Bowl LVI commercial. The casino and sportsbook giant is making its Super Bowl debut. (Image: Caesars Sportsbook) Caesars confirmed today that its sportsbook unit will run a 30-second commercial during Super Bowl LVI. The game will take place on February 13 at SoFi Stadium in Inglewood, Ca., south of Los Angeles. The Caesars Sportsbook spot will air during …

South Dakota sports betting is currently limited to retail sportsbooks inside Deadwood gaming parlors and tribal casinos. Legislation introduced in 2022 that has already found support in a Senate committee seeks to expand such gambling to online channels. A historical marker in South Dakota commemorating the Deadwood Main Street location where Jack McCall, who shot and killed Wild Bill Hickok the previous day, was arrested on August 2, 1876. Sports betting is permitted in Deadwood, but a state effort to expand sports betting online is underway. (Image: Shutterstock) Senate Resolution 502 would authorize land-based sportsbooks to facilitate remote wagers for bettors across South Dakota. The statute would require sportsbook computer …

The Florida political committee that sought to legalize sports betting through a statewide referendum this year is conceding defeat. Their goal to amend the state’s constitution via the November 2022 election ballot will not meet its deadline for signatures. A welcome sign near the Florida state line. On Friday, proponents of a measure that would have legalized sports betting statewide conceded their petition drive will not meet the signature validation threshold by Tuesday’s deadline. (Image: DonkeyHotey/Flickr) In a statement posted on its website, Florida Education Champions said that it was “extremely encouraged” by the support it received from more than 1 million residents. However, according to data posted Friday afternoon …

DraftKings (NASDAQ:DKNG) ranks as one of Wednesday’s best-performing gaming equities. It rose on hopes that an upgrade from Morgan Stanley analyst Thomas Allen marks an end to a long-running slide for the online sportsbook operator. DraftKings ads in New York City’s Time Square, seen above. The stock is on pace for its showing since September 2020 thanks to a Morgan Stanley upgrade. (Image: Via News) In a note to clients today, Allen boosts his DraftKings rating to “overweight” from “equal weight” while maintaining a $31 price target on the stock. That implies upside of 60 percent from the Jan. 25 close. On the back of Allen’s call, DraftKings is higher …

Media giant Fox Corp. (NASDAQ:FOX) landed an upgrade today from UBS on the broadcasting giant’s sports betting potential, which may not be fully appreciated by investors at this point. The FOX NFL Sunday crew in studio in 2017. An analyst raised his rating on the media company, citing its sports betting opportunity. (Image: FOX Sports) In a note to clients today, UBS analyst John Hodulik lifts his rating on Fox to “buy” from “neutral,” while boosting his price target on the stock to $50 from $42. That implies about a 33 percent upside from the Jan. 21 close. Within traditional Media, we believe FOX is better positioned given sports betting …

Royal Links Golf Club has likely seen its last round played. The Las Vegas course was once owned by famed sports bettor Billy Walters. The shuttered Royal Links Golf Club in Las Vegas, with the Strip distantly seen in the background. The golf course once owned by controversial sports bettor Billy Walters is set to become a community with more than 1,600 residencies. (Image: Las Vegas Review-Journal) The Royal Links Golf Club is located a little more than six air miles east of the Las Vegas Strip. Walters, considered one of the most successful professional sports bettors in Nevada history, sold the golf course in 2016 to Scottsdale Golf Group …

The NFL is getting an international boost, thanks to Genius Sports and bet365. The two are expanding their relationship to give the betting platform streaming options for NFL games. Tampa Bay Buccaneers Leonard Fournette scores a TD in the team’s wild card game against the Buffalo Bills. Games like this could soon appear on bet365. (Image: The Washington Post) Genius Sports has inked a deal with bet365 to grow the partnership the two have had for the past almost three years. The sports data and trading platform began offering game streaming services in 2019, with bet365 one of the first to sign on. Now, the relationship will grow to include …

The BetMGM Sportsbook at State Farm Stadium, home of the NFL Arizona Cardinals, is officially under construction in Glendale in that state. A rendering of the BetMGM Sportsbook at State Farm Stadium in Glendale, Az. The sportsbook is being built on the campus of the NFL Arizona Cardinals stadium. (Image: BetMGM) BetMGM, the sports betting and iGaming unit of MGM Resorts announced this week that construction is underway at the 16,800-square-foot facility. The sportsbook is expected to open in time for the kickoff of the 2022 NFL regular season in early September. BetMGM CEO Adam Greenblatt says the two-story sportsbook being developed in conjunction with the Arizona Cardinals football team …

The 2024 Las Vegas Super Bowl will cost Clark County and the city around $60 million. A substantial portion of the hosting budget — $40 million — was approved this week by the Las Vegas Convention and Visitors Authority (LVCVA). Allegiant Stadium, home of the Las Vegas Super Bowl in 2024, is seen after the NFL awarded the big game to Southern Nevada in December. Las Vegas officials expect to incur around $60 million in expenses in hosting Super Bowl LVIII. (Image: Getty) During its January meeting yesterday, the LVCVA board of directors signed off on directing $40 million to the Las Vegas Super Bowl Host Committee, LLC. The board …

One of this week’s biggest stories in the gaming industry is that mobile sports wagering is going live in New York on Saturday, Jan. 8. But at least one analyst says that for operators, the news isn’t all it’s cracked up to be. DraftKings is launching mobile sports betting in New York tomorrow. An analyst says it’s a non-starter. (Image: Twitter) In a contrarian take on the headlines, Roth Capital analyst Edward Engel cautions investors about getting excited over the opening of the fourth-largest state to mobile betting. We expect operators to continue pursuing aggressive marketing/promotional strategies in NY, and when combined with NY’s 51 percent gross gaming revenue (GGR) …