Caesars Sportsbook Debuts Colossal Ad Campaign, William Hill Phased Out
The Caesars Sportsbook has officially debuted in the United States, as Caesars Entertainment does away with the William Hill brand in favor of incorporating its own name into the online gaming space. Caesars Entertainment is dropping William Hill in the US, and instead launching a new trademark called Caesars Sportsbook. The online identity is up and running in several states that allow online sports betting, and the platform is using actor JB Smoove (pictured) to promote the sportsbook. (Image: Caesars Entertainment) Caesars Entertainment closed on its acquisition of William Hill in April. The roughly $4 billion purchase gave Caesars one of the globe’s most trusted and experienced bookmakers. The deal …