Diamond Sports Pushing for Fast FanDuel Rebrand on RSNs
Diamond Sports Group, the bankrupt operator of regional sports networks (RSNs) currently bearing the Bally’s Sports name, is asking a court to allow it to rebrand to FanDuel as soon as possible. A map of Bally’s regional sports networks (RSNs). Operator Diamond Sports is pushing to rebrand those networks to FanDuel as soon as possible. (Image: The Business Journals) In a Tuesday filing with the US Bankruptcy Court, Southern District of Texas, Diamond said it must shift to FanDuel branding soon because the NHL season has already commenced, the 2024-25 NBA campaign starts next week, and because the broadcaster’s agreement with Major League Baseball (MLB) expires at the end of …