AM/FM Radio Better Bet for Sportsbook Advertisers, According to Study
With football season nearing, it’s likely sports betting companies will be kicking up television advertising efforts and spending. But a recent study indicates gaming operators ought to focus on radio. Wynn and Encore Las Vegas. The company signed an advertising deal with Cumulus, and that could be a smart move. (Image: Las Vegas Weekly) Earlier this year, Cumulus Media/Westwood One commissioned a study by MARU/Matchbox focusing on sports wagering advertising opportunities in Michigan, one of the newer states in the live and legal category. While admittedly self-serving, as most commissioned surveys tend to be, takeaways included AM/FM radio listeners being more avid bettors, more engaged with online wagering and more …








