{"id":454,"date":"2021-07-31T14:31:12","date_gmt":"2021-07-31T11:31:12","guid":{"rendered":"https:\/\/xxbet-company.com\/am-fm-radio-better-bet-for-sportsbook-advertisers-according-to-study\/"},"modified":"2021-07-31T14:31:12","modified_gmt":"2021-07-31T11:31:12","slug":"am-fm-radio-better-bet-for-sportsbook-advertisers-according-to-study","status":"publish","type":"post","link":"https:\/\/xxbet-company.com\/ja\/am-fm-radio-better-bet-for-sportsbook-advertisers-according-to-study\/","title":{"rendered":"AM\/FM Radio Better Bet for Sportsbook Advertisers, According to Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xxbet-company.com\/ja\/am-fm-radio-better-bet-for-sportsbook-advertisers-according-to-study\/#Good_News_for_Operators\" title=\"Good News for Operators\">Good News for Operators<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xxbet-company.com\/ja\/am-fm-radio-better-bet-for-sportsbook-advertisers-according-to-study\/#Some_Operators_Are_Getting_the_Memo\" title=\"Some Operators Are Getting the Memo\">Some Operators Are Getting the Memo<\/a><\/li><\/ul><\/nav><\/div>\n<p>With football season nearing, it\u2019s likely sports betting companies will be kicking up television advertising efforts and spending. But a recent study indicates gaming operators ought to focus on radio.<\/p>\n<figure aria-describedby=\"caption-attachment-181236\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-181236 lazyload\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-142x92.jpg?x38396\" data-src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-142x92.jpg?x38396\" alt=\"sports betting radio\" width=\"1200\" height=\"781\" data-srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-142x92.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-1024x666.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-768x500.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-1536x999.jpg 1536w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn.jpg 1600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data- title=\"\"><img loading=\"lazy\" class=\"wp-image-181236\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-142x92.jpg?x38396\" alt=\"sports betting radio\" width=\"1200\" height=\"781\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-142x92.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-1024x666.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-768x500.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn-1536x999.jpg 1536w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/07\/wynn.jpg 1600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><figcaption class=\"text-description\">Wynn and Encore Las Vegas. The company signed an advertising deal with Cumulus, and that could be a smart move. (Image: Las Vegas Weekly)<\/figcaption><\/figure>\n<p>Earlier this year, Cumulus Media\/Westwood One commissioned a study by MARU\/Matchbox focusing on sports wagering advertising opportunities in Michigan, one of the newer states in the live and legal category.<\/p>\n<p>While admittedly self-serving, as most commissioned surveys tend to be, takeaways included AM\/FM radio listeners being more avid bettors, more engaged with online wagering and more interested in various internet betting brands.<\/p>\n<p>In April, the study expanded to cover nearly 720 gambling age adults in a dozen states where regulated sports wagering is operational \u2014 <span>Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Hampshire, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.<\/span><\/p>\n<p>Interestingly, the broader version of the survey found that <a href=\"https:\/\/www.casino.org\/news\/penn-ceo-jay-snowden-says-trends-with-young-gamblers-are-positive\/\" rel=\"nofollow noopener\" target=\"_blank\">the younger demographics<\/a> gaming companies so covet are avid radio fans.<\/p>\n<blockquote class=\"main-blockquote\">\n<p>Across the twelve states with legalized sports betting, MARU\/Matchbox found more online sports betting engagement among AM\/FM radio listeners. Demography plays a role here,\u201d notes Westwood One. \u201cOnline sports betting skews young. Linear TV leans quite old, with the majority of the audience over the age of 50. AM\/FM radio\u2019s much younger age profile means it has a much larger concentration of those interested in online sports betting.\u201d<\/p>\n<\/blockquote>\n<p><strong><span>Of note to gaming companies is the following: 42 percent of AM\/FM radio listeners surveyed are likely to have placed a sports wager, compared to 28 percent of TV viewers.<\/span><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Good_News_for_Operators\"><\/span>Good News for Operators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Economics confirm why the Cumulus Media\/Westwood One data are relevant to gaming companies.<\/p>\n<p>In these still early stages of iGaming and sports wagering, customer acquisition and retention is vital, and operators are willing to spend on advertising, often at the expense of profitability. In the first quarter, sports wagering companies <a href=\"https:\/\/www.casino.org\/news\/sports-betting-advertising-spend-154m-in-q1\/\" rel=\"nofollow noopener\" target=\"_blank\">spent $154 million<\/a> on local TV advertising \u2013 a more than 14-fold increase in just two years.<\/p>\n<div class=\"callout\">\n<p>Some of the bigger names in the industry, including DraftKings and FanDuel, have been known to spend on prime time ads during marquee events such as \u201cMonday Night Football\u201d or the Super Bowl. However, those expenditures are costly and may not be as effective as operators are hoping for.<\/p>\n<\/div>\n<p>\u201cNearly twice as many AM\/FM radio listeners (52 percent) say they are very\/somewhat interested in online sports betting versus TV viewers (28 percent),\u201d according to the study.<\/p>\n<p><strong>The survey also indicates 64 percent of radio listeners can name at least one sports betting brand, compared to 53 percent of TV viewers.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Operators_Are_Getting_the_Memo\"><\/span>Some Operators Are Getting the Memo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some gaming companies aren\u2019t waiting around to capitalize on radio. Today, Wynn Resorts\u2019 WynnBET, which <a href=\"https:\/\/www.casino.org\/news\/wynn-interactive-generating-buzz-just-days-after-ipo-announcement\/\" rel=\"nofollow noopener\" target=\"_blank\">is going public later this year<\/a>, announced a multi-year, multi-platform partnership with Cumulus, whereby the gaming company will become one of the radio network\u2019s biggest advertisers.<\/p>\n<p>It\u2019s a potential boon for WynnBET, because Cumulus Media has more than 250 million monthly listeners. Financial terms of the deal weren\u2019t disclosed.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\/radio-advertising-could-be-ticket-for-sports-betting-companies\/\" target=\"_blank\">AM\/FM Radio Better Bet for Sportsbook Advertisers, According to Study<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\" target=\"_blank\">Casino.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>With football season nearing, it\u2019s likely sports betting companies will be kicking up television advertising efforts and spending. But a recent study indicates gaming operators ought to focus on radio. Wynn and Encore Las Vegas. The company signed an advertising deal with Cumulus, and that could be a smart move. (Image: Las Vegas Weekly) Earlier this year, Cumulus Media\/Westwood One commissioned a study by MARU\/Matchbox focusing on sports wagering advertising opportunities in Michigan, one of the newer states in the live and legal category. While admittedly self-serving, as most commissioned surveys tend to be, takeaways included AM\/FM radio listeners being more avid bettors, more engaged with online wagering and more <a href=\"https:\/\/xxbet-company.com\/ja\/am-fm-radio-better-bet-for-sportsbook-advertisers-according-to-study\/\" class=\"more-link\">&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/posts\/454"}],"collection":[{"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/comments?post=454"}],"version-history":[{"count":0,"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/posts\/454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/media\/455"}],"wp:attachment":[{"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/media?parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/categories?post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xxbet-company.com\/ja\/wp-json\/wp\/v2\/tags?post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}