{"id":232,"date":"2021-05-18T16:45:27","date_gmt":"2021-05-18T13:45:27","guid":{"rendered":"https:\/\/xxbet-company.com\/sports-betting-ads-are-golden-goose-for-local-tv-operators-spend-154m-in-q1\/"},"modified":"2021-05-18T16:45:27","modified_gmt":"2021-05-18T13:45:27","slug":"sports-betting-ads-are-golden-goose-for-local-tv-operators-spend-154m-in-q1","status":"publish","type":"post","link":"https:\/\/xxbet-company.com\/nb\/sports-betting-ads-are-golden-goose-for-local-tv-operators-spend-154m-in-q1\/","title":{"rendered":"Sports Betting Ads Are \u2018Golden Goose\u2019 for Local TV, Operators Spend $154M in Q1"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Innholdsfortegnelse<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xxbet-company.com\/nb\/sports-betting-ads-are-golden-goose-for-local-tv-operators-spend-154m-in-q1\/#iGaming_Proliferation\" title=\"iGaming Proliferation\">iGaming Proliferation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xxbet-company.com\/nb\/sports-betting-ads-are-golden-goose-for-local-tv-operators-spend-154m-in-q1\/#Federal_Regulations_Amended\" title=\"Federal Regulations Amended\">Federal Regulations Amended<\/a><\/li><\/ul><\/nav><\/div>\n<p>Sports betting operators across the country are racing to secure as much market share as possible, and it\u2019s paying off for local television stations by way of new ad revenue.<\/p>\n<figure aria-describedby=\"caption-attachment-173520\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-173520 lazyload\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-142x95.jpg?x38396\" data-src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-142x95.jpg?x38396\" alt=\"sports betting advertising FanDuel\" width=\"1200\" height=\"800\" data-srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2.jpg 1200w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-142x95.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-1024x683.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-768x512.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data- title=\"\"><img loading=\"lazy\" class=\"size-full wp-image-173520\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2.jpg?x38396\" alt=\"sports betting advertising FanDuel\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2.jpg 1200w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-142x95.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-1024x683.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-768x512.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/Harrison-FD-2-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><figcaption class=\"text-description\">A FanDuel television commercial starring former NFL star James Harrison is seen. FanDuel was one of several sports betting groups that spent heavily on commercials in the first three months of the year. (Image: FanDuel)<\/figcaption><\/figure>\n<p>Fifteen states have legal online sports betting operational. Seven others permit in-person sports betting. Five states additionally have full-scale internet casino gambling, with interactive slot machines and table games.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The major expansion of sports betting in the United States since the Supreme Court repealed the federal ban in May of 2018 has been a cash cow for local television markets.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><strong>Nielsen Ad Intel reports that sportsbook firms spent nearly $154 million in the first quarter of the year on local TV commercials. In Q1 of 2019, sportsbooks spent only $10.7 million on such spots.<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/p>\n<blockquote class=\"main-blockquote\">\n<p>Taboo until a 2018 Supreme Court verdict, online sports betting isn\u2019t technically a new ad category. But with just over two years of a track record, few would challenge its advertising status as a golden goose, especially within the local TV industry,\u201d a Nielsen release explained.<\/p>\n<\/blockquote>\n<p>Nielsen Ad Intel is a leading provider of advertising information. Nielsen \u2014 its parent organization \u2014 is best known for providing audience <a href=\"https:\/\/www.casino.org\/news\/final-debate-draws-low-ratings-gives-trump-boost-pennsylvania\/\" rel=\"nofollow noopener\" target=\"_blank\">ratings for television<\/a> networks.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"iGaming_Proliferation\"><\/span><b>iGaming Proliferation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The American Gaming Association (AGA) reported this week that <a href=\"https:\/\/www.casino.org\/news\/us-gaming-industry-healthy-casino-revenue-matches-high\/\" rel=\"nofollow noopener\" target=\"_blank\">online gaming generated<\/a> gross gaming revenue of $784.5 million between January through March 2021. That\u2019s up 645 percent from Q1 2019, and 239 percent on the same three months last year.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Today, full-scale iGaming is only legal and operational in New Jersey, Pennsylvania, Michigan, West Virginia, and Delaware.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Mobile and retail sports betting revenue \u2014 money kept by oddsmakers after paying out winning bets \u2014 in the first quarter totaled $961.1 million. That\u2019s a 451 percent surge in 2019 and a 270 percent premium in 2020.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><strong>Of the $153.6 million spent in the first quarter on local iGaming ads, Nielsen says FanDuel led the way by purchasing more than $57.7 million in spots. Rival DraftKings was a distant second at $43.6 million.<\/strong><\/p>\n<p>BetMGM spent $24.9 million, BetRivers $9.3 million, Betfair $6.7 million, and PokerStars $5.8 million. All other brands combined for $5.6 million.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Federal_Regulations_Amended\"><\/span><b>Federal Regulations Amended<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prior to 2018, federal regulations barred television networks from accepting commercials advertising sports betting. The Supreme Court ruling resulted in the \u201cbig four\u201d pro leagues in the US \u2014 the NFL, MLB, NBA, and NHL \u2014 warming up to legal sports wagering.<\/p>\n<div class=\"callout\">\n<p>Nielsen reports that sports betting can create additional fan engagement, and provides a substantial opportunity for television stations and networks. While TV advertising revenue declined 9.5 percent from $84 billion in 2019 to $76 billion last year, sports betting and internet gambling ad spend skyrocketed.<\/p>\n<\/div>\n<p>\u201cThe overwhelming sea change across the sports and media industries with respect to betting ads highlights a significant growth opportunity for both local and national television. In 2020, online\/digital sports betting-related ad spend increased across 180 of the 208 designated market areas that Nielsen monitors,\u201d the Nielsen research concluded.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\/sports-betting-advertising-spend-154m-in-q1\/\" target=\"_blank\">Sports Betting Ads Are \u2018Golden Goose\u2019 for Local TV, Operators Spend $154M in Q1<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\" target=\"_blank\">Casino.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sports betting operators across the country are racing to secure as much market share as possible, and it\u2019s paying off for local television stations by way of new ad revenue. A FanDuel television commercial starring former NFL star James Harrison is seen. FanDuel was one of several sports betting groups that spent heavily on commercials <a href=\"https:\/\/xxbet-company.com\/nb\/sports-betting-ads-are-golden-goose-for-local-tv-operators-spend-154m-in-q1\/\" class=\"more-link\">&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/232"}],"collection":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":0,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media\/233"}],"wp:attachment":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}