{"id":268,"date":"2021-05-19T17:32:19","date_gmt":"2021-05-19T14:32:19","guid":{"rendered":"https:\/\/xxbet-company.com\/caesars-is-nfls-first-casino-sponsor-draftkings-named-sports-betting-partner\/"},"modified":"2021-05-19T17:32:19","modified_gmt":"2021-05-19T14:32:19","slug":"caesars-is-nfls-first-casino-sponsor-draftkings-named-sports-betting-partner","status":"publish","type":"post","link":"https:\/\/xxbet-company.com\/nb\/caesars-is-nfls-first-casino-sponsor-draftkings-named-sports-betting-partner\/","title":{"rendered":"Caesars Is NFL\u2019s First Casino Sponsor, DraftKings Named Sports Betting Partner"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Innholdsfortegnelse<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xxbet-company.com\/nb\/caesars-is-nfls-first-casino-sponsor-draftkings-named-sports-betting-partner\/#Impact_for_DraftKings_Caesars_Stocks\" title=\"Impact for DraftKings, Caesars Stocks\">Impact for DraftKings, Caesars Stocks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xxbet-company.com\/nb\/caesars-is-nfls-first-casino-sponsor-draftkings-named-sports-betting-partner\/#Right_Time_for_NFL_Gaming_Companies_to_Cozy_Up\" title=\"Right Time for NFL, Gaming Companies to Cozy Up\">Right Time for NFL, Gaming Companies to Cozy Up<\/a><\/li><\/ul><\/nav><\/div>\n<p>The NFL is pushing further into the betting world, announcing today that Caesars Entertainment (NASDAQ:CZR) is the league\u2019s first casino sponsor. The league also brought DraftKings (NASDAQ:DKNG) aboard as its official sportsbook partner.<\/p>\n<figure aria-describedby=\"caption-attachment-170751\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-170751 lazyload\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-142x80.jpg?x38396\" data-src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-142x80.jpg?x38396\" alt=\"NFL Caesars\" width=\"1200\" height=\"675\" data-srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-142x80.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-1024x576.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-768x432.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-1536x864.jpg 1536w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-2048x1152.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data- title=\"\"><img loading=\"lazy\" class=\"wp-image-170751\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-142x80.jpg?x38396\" alt=\"NFL Caesars\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-142x80.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-1024x576.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-768x432.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-1536x864.jpg 1536w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/04\/NFL-2048x1152.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><figcaption class=\"text-description\">Scenes from an Arizona Cardinals\/San Francisco 49ers game in 2020. The NFL announced deals with Caesars and DraftKings. (Image: <em>Variety<\/em>)<\/figcaption><\/figure>\n<p>Once hands-off when it came to sports betting, the most popular sports league in the US slowly warmed to the idea following the 2018 <a href=\"https:\/\/www.casino.org\/news\/ohio-officials-weigh-in-on-1b-net-revenue-record-at-racinos\" rel=\"nofollow noopener\" target=\"_blank\">Supreme Court ruling<\/a> on the Professional and Amateur Sports Protection Act (PAPSA). As sports wagering emerges from the shadows and is increasingly regulated in the US, the NFL sees revenue-generating opportunities and avenues for gaining and retaining fans, particularly in key younger demographics.<\/p>\n<p>In the agreements with Caesars and DraftKings, the NFL teams with one of the most recognizable casino brands in the world and the second-largest online sportsbook operator in the country. The Boston-based daily fantasy sports (DFS) provider not only <a href=\"https:\/\/www.casino.org\/news\/sports-betting-app-downloads-surge-in-march-fanduel-draftkings-lead\/\" rel=\"nofollow noopener\" target=\"_blank\">offers superior brand recognition<\/a>, it presents the NFL with another way of connecting with millennials and Gen Z.<\/p>\n<p>The pacts between the league and the gaming companies start with the upcoming 2021 NFL season. Similar to other agreements between professional leagues and operators, Caesars and DraftKings get rights to NFL marks and logos, as well as media and data on NFL.com and the league\u2019s mobile app.<\/p>\n<blockquote class=\"main-blockquote\">\n<p>Caesars will partner with the League to create content and opportunities for engagement for both its legal online sports betting operations and its expansive retail sportsbook locations across the country,\u201d according to a statement,<\/p>\n<\/blockquote>\n<p>Likewise, DraftKings gets access to the <a href=\"https:\/\/www.casino.org\/news\/nfl-could-print-big-cash-through-genius-sports-stock\/\" rel=\"nofollow noopener\" target=\"_blank\">league\u2019s official data feed<\/a> and will be able to present highlights and next-generations statistics to its clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impact_for_DraftKings_Caesars_Stocks\"><\/span>Impact for DraftKings, Caesars Stocks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While announcements between leagues and gaming companies are now commonplace, the cache of the NFL is undeniable.<\/p>\n<div class=\"callout\">\n<p>As much is being reflected by DraftKings stock. In Thursday\u2019s after-hours session, the shares are higher by more than six percent following news of the NFL accord. That\u2019s a welcome reaction for investors enduring what\u2019s now <a href=\"https:\/\/www.casino.org\/news\/draftkings-stock-is-slumping-but-indicators-portend-rebound\/\" rel=\"nofollow noopener\" target=\"_blank\">a three-week slide<\/a> in the once-hot gaming equity.<\/p>\n<\/div>\n<p><strong>Caesars\u2019 equity reaction is more subdued, with that name trading modestly higher late Thursday. The Harrah\u2019s operator already has extensive NFL exposure, including relationships with seven teams \u2014 the Atlanta Falcons, Baltimore Ravens, Carolina Panthers, Indianapolis Colts, Kansas City Chiefs, Las Vegas Raiders, and the New Orleans Saints .<\/strong><\/p>\n<p>Last month, <a href=\"https:\/\/www.casino.org\/news\/new-orleans-superdome-could-be-branded-with-casino-name\/\" rel=\"nofollow noopener\" target=\"_blank\">it was reported<\/a> that the Mercedes-Benz Superdome in New Orleans \u2014 the Saints\u2019 home field \u2014 could bear the Caesars name, making it the first NFL stadium to sport a gaming brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Right_Time_for_NFL_Gaming_Companies_to_Cozy_Up\"><\/span>Right Time for NFL, Gaming Companies to Cozy Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the US, football is the most wagered-on sport. It\u2019s estimated that during the 2020 season, 33.2 million Americans placed bets on NFL games, with nearly 18 million doing so at land-based sportsbooks or on regulated and offshore platforms.<\/p>\n<p><strong>For the NFL, a wider embrace of legal sports wagering makes economic sense, as studies prove bettors are more likely to watch contests on television, and TV deals are the league\u2019s biggest revenue source.<\/strong><\/p>\n<p>There\u2019s the element of geography. With <a href=\"https:\/\/www.casino.org\/news\/arizona-legislature-passes-sports-betting-clears-way-for-new-compacts\/\" rel=\"nofollow noopener\" target=\"_blank\">Arizona<\/a> and Maryland slated to join the live and legal fold prior to the start of the 2021 season, half the NFL\u2019s 32 franchises are located in states where sports betting is permitted. That figure doesn\u2019t account for the possibilities of Louisiana, Ohio, Massachusetts, and Missouri joining the party later this year or in 2022.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\/nfl-deepens-betting-ties-with-caesars-draftkings-deals\/\" target=\"_blank\">Caesars Is NFL\u2019s First Casino Sponsor, DraftKings Named Sports Betting Partner<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\" target=\"_blank\">Casino.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The NFL is pushing further into the betting world, announcing today that Caesars Entertainment (NASDAQ:CZR) is the league\u2019s first casino sponsor. The league also brought DraftKings (NASDAQ:DKNG) aboard as its official sportsbook partner. Scenes from an Arizona Cardinals\/San Francisco 49ers game in 2020. The NFL announced deals with Caesars and DraftKings. (Image: Variety) Once hands-off <a href=\"https:\/\/xxbet-company.com\/nb\/caesars-is-nfls-first-casino-sponsor-draftkings-named-sports-betting-partner\/\" class=\"more-link\">&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/268"}],"collection":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}