{"id":284,"date":"2021-05-22T20:07:00","date_gmt":"2021-05-22T17:07:00","guid":{"rendered":"https:\/\/xxbet-company.com\/fanduel-draftkings-lead-ad-spending-surge-among-online-sportsbooks\/"},"modified":"2021-05-22T20:07:00","modified_gmt":"2021-05-22T17:07:00","slug":"fanduel-draftkings-lead-ad-spending-surge-among-online-sportsbooks","status":"publish","type":"post","link":"https:\/\/xxbet-company.com\/nb\/fanduel-draftkings-lead-ad-spending-surge-among-online-sportsbooks\/","title":{"rendered":"FanDuel, DraftKings Lead Ad Spending Surge Among Online Sportsbooks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Innholdsfortegnelse<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xxbet-company.com\/nb\/fanduel-draftkings-lead-ad-spending-surge-among-online-sportsbooks\/#For_DraftKings_Rivals_It_Takes_Money_to_Make_Money\" title=\"For DraftKings, Rivals, It Takes Money to Make Money\">For DraftKings, Rivals, It Takes Money to Make Money<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xxbet-company.com\/nb\/fanduel-draftkings-lead-ad-spending-surge-among-online-sportsbooks\/#The_Winner_is_Local_TV\" title=\"The Winner is Local TV\">The Winner is Local TV<\/a><\/li><\/ul><\/nav><\/div>\n<p>FanDuel and DraftKings accounted for a significant percentage of the $154 million spent in the first quarter by online sportsbook operators on local television advertising.<\/p>\n<figure aria-describedby=\"caption-attachment-174170\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-174170 lazyload\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-142x80.jpg?x38396\" data-src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-142x80.jpg?x38396\" alt=\"DraftKings Commercial\" width=\"1200\" height=\"675\" data-srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-142x80.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-1024x576.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-768x432.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data- title=\"\"><img loading=\"lazy\" class=\"wp-image-174170\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-142x80.jpg?x38396\" alt=\"DraftKings Commercial\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-142x80.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-1024x576.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2-768x432.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/05\/dkng-2.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><figcaption class=\"text-description\">A man celebrates his winnings in an old DraftKings daily fantasy sports commercial. The company and its rivals are spending big on local TV ads for sports betting. (Image: YouTube)<\/figcaption><\/figure>\n<p>The two largest mobile sportsbook companies by market share combined for $101 million in local TV ad spending in the first three months of the year, according to Nielsen data.<\/p>\n<p>The $154 million gaming companies spent on TV advertising in the January through March period is a massive increase from the $10.7 million spent in the comparable period in 2019 \u2014 just months after the 2018 <a href=\"https:\/\/www.casino.org\/news\/ohio-officials-weigh-in-on-1b-net-revenue-record-at-racinos\" rel=\"nofollow noopener\" target=\"_blank\">Supreme Court ruling<\/a> on the Professional and Amateur Sports Protection Act (PASPA). More growth could be coming.<\/p>\n<blockquote class=\"main-blockquote\">\n<p><strong>According to BIA Advisory Services, online gambling has the potential to drive more than $587 million into the local spot TV market by 2024,\u201d<\/strong> says Nielsen.<\/p>\n<\/blockquote>\n<p>FanDuel, a unit of Flutter Entertainment, allocated $57 million to local TV ads in the first three months of this year, while rival DraftKings plunked down $44 million. BetMGM, <a href=\"https:\/\/www.casino.org\/news\/mgm-stock-upside-could-be-strong-thanks-to-betmgm\/\" rel=\"nofollow noopener\" target=\"_blank\">a 50\/50 joint venture<\/a> between MGM Resorts International and Entain Plc, was in the third spot with a $25 million spend.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_DraftKings_Rivals_It_Takes_Money_to_Make_Money\"><\/span>For DraftKings, Rivals, It Takes Money to Make Money<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing is essential in any consumer-facing industry, and that\u2019s particularly true in the hyper-competitive iGaming and online sportsbook segments.<\/p>\n<div class=\"callout\">\n<p>The rub for operators is that analysts and investors are increasingly scrutinizing marketing spends and gaming companies\u2019 pathways to profitability. DraftKings is proof positive of that trend. As one of a small amount of pure-play internet casino and online sports betting companies on the market today, DraftKings doesn\u2019t have the luxury of being a unit of a larger firm, like FanDuel, or a partnership, such as BetMGM.<\/p>\n<\/div>\n<p>Shares of DraftKings <a href=\"https:\/\/www.casino.org\/news\/draftkings-stock-hammered-as-three-analysts-cut-price-targets\/\" rel=\"nofollow noopener\" target=\"_blank\">shed more than 40 percent<\/a> from the March highs due, in part, to investor concerns about marketing spending, customer acquisition and retention costs, and the timeline for the company to turn profitable.<\/p>\n<p>Conversely, <a href=\"https:\/\/www.casino.org\/news\/penn-stock-jumps-thanks-to-bullish-barstool-sportsbook-view\/\" rel=\"nofollow noopener\" target=\"_blank\">rival Barstool Sportsbook<\/a>, a unit of Penn National Gaming, isn\u2019t among the top five spenders in the Nielsen report. That\u2019s because the operator is actively leveraging the Barstool brand rather than allocating large amounts of capital to gaining customers. Something Barstool personalities brag about.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Winner_is_Local_TV\"><\/span>The Winner is Local TV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The surge in spending by gaming companies is benefiting local TV stations, providing a needed boost at a precarious time for broader advertising allocations.<\/p>\n<blockquote class=\"main-blockquote\">\n<p><strong>Forecasts aside, the increase in online gambling ads has been a boon for local TV stations, particularly as many traditional advertisers pulled back or paused in 2020 due to the COVID-19 pandemic,\u201d<\/strong> adds Nielsen.<\/p>\n<\/blockquote>\n<p>The research firm points out ad spending by automotive companies, retailers, and restaurant chains declined last year. Another interesting point is the type of programming where a DraftKings or FanDuel ad is most likely to appear. Hint: It\u2019s not sports.<\/p>\n<p>\u201cSurprisingly, the largest share of online sports betting ads is currently allocated to news programming,\u201d said Nielsen. \u201cOne reason attributable to this fact is that local news stations have much more control over their total ad inventory (versus sports programming, which typically occurs in primetime), and as a result, there is more flexibility to place ads in news.\u201d<\/p>\n<p><strong>Following local TV, gaming companies allocated nearly $25 million to national digital spots and almost $6 million to network TV ads in the first three months of the year. Outdoor (billboards and related ads) and local radio combined for about $9.5 million.<\/strong><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\/draftkings-fanduel-ad-spending-boon-for-local-tv-stations\/\" target=\"_blank\">FanDuel, DraftKings Lead Ad Spending Surge Among Online Sportsbooks<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\" target=\"_blank\">Casino.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>FanDuel and DraftKings accounted for a significant percentage of the $154 million spent in the first quarter by online sportsbook operators on local television advertising. A man celebrates his winnings in an old DraftKings daily fantasy sports commercial. The company and its rivals are spending big on local TV ads for sports betting. (Image: YouTube) <a href=\"https:\/\/xxbet-company.com\/nb\/fanduel-draftkings-lead-ad-spending-surge-among-online-sportsbooks\/\" class=\"more-link\">&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/284"}],"collection":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":0,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media\/285"}],"wp:attachment":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}