{"id":550,"date":"2022-02-24T20:07:07","date_gmt":"2022-02-24T17:07:07","guid":{"rendered":"https:\/\/xxbet-company.com\/cryptocurrency-sponsors-score-big-at-super-bowl-lvi\/"},"modified":"2022-02-24T20:07:07","modified_gmt":"2022-02-24T17:07:07","slug":"cryptocurrency-sponsors-score-big-at-super-bowl-lvi","status":"publish","type":"post","link":"https:\/\/xxbet-company.com\/nb\/cryptocurrency-sponsors-score-big-at-super-bowl-lvi\/","title":{"rendered":"Cryptocurrency Sponsors Score Big at Super Bowl LVI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Innholdsfortegnelse<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xxbet-company.com\/nb\/cryptocurrency-sponsors-score-big-at-super-bowl-lvi\/#Worlds_Biggest_Center_Stage\" title=\"World\u2019s Biggest Center Stage\">World\u2019s Biggest Center Stage<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xxbet-company.com\/nb\/cryptocurrency-sponsors-score-big-at-super-bowl-lvi\/#DraftKings_Caesars_Showcase_Crypto_Gambling\" title=\"DraftKings, Caesars Showcase Crypto Gambling\">DraftKings, Caesars Showcase Crypto Gambling<\/a><\/li><\/ul><\/nav><\/div>\n<p>This month\u2019s Super Bowl was a watershed moment in mainstream crypto adoption. The event, dubbed the \u201cCrypto Bowl\u201d by some marketers, was sponsored by numerous major brands in crypto, including Coinbase, Crypto.com, FTX, as well as crossover financial trading brands like eToro.<\/p>\n<figure aria-describedby=\"caption-attachment-202456\" data-style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-202456 size-full lazyload\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-142x80.jpeg\" data-src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-142x80.jpeg\" alt=\"Crypto, currency, super bowl, sports, NFL\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080.jpeg 1920w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-142x80.jpeg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-1024x576.jpeg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-768x432.jpeg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-1536x864.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data- title=\"\"><img loading=\"lazy\" class=\"wp-image-202456 size-full\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080.jpeg\" alt=\"Crypto, currency, super bowl, sports, NFL\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080.jpeg 1920w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-142x80.jpeg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-1024x576.jpeg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-768x432.jpeg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/02\/02082022cryptosuperbowl_1920x1080-1536x864.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\"><figcaption class=\"text-description\">An illustration above highlights the multiple cryptocurrencies sponsors from this year\u2019s big game. Some marketers are calling this year\u2019s Super Bowl the \u201cCrypto Bowl.\u201d (Image: <em>WSJ<\/em>)<\/figcaption><\/figure>\n<p>Coinbase, a major crypto exchange, accelerated from 186th place on the Apple App Store to second overnight, following its seminal advertising campaign. Not surprising, given that the 2022 Super Bowl registered 99.18 million viewers in the US, according to Statista.com.<\/p>\n<div class=\"callout\">\n<p>The exchange ran a simple minute-long ad featuring a color-changing QR code floating around the screen, if scanned, it linked viewers straight to its sign-up incentive of a $15 Bitcoin giveaway for new users and the chance for existing users to sign up for a $3m Bitcoin competition.<\/p>\n<\/div>\n<p>Reports estimate the likely cost of the ad spot at anywhere between $7 million and $14 million.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Worlds_Biggest_Center_Stage\"><\/span>World\u2019s Biggest Center Stage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The resulting influx of new registrants initially crashed Coinbase\u2019s servers, but went on to propel it to the top of the App Store rankings by download.<\/p>\n<div class=\"callout\">\n<p>By any standards, it was a phenomenally successful ad campaign, and one that put crypto front and center of one of the world\u2019s biggest sporting events. However, Coinbase shares dropped by just over 1% in premarket trading the following day, mirroring the fall in the value of most major cryptocurrencies since the market peaked in November 2021.<\/p>\n<\/div>\n<p>Exchanges FTX and Crypto.com also advertised at the Super Bowl for the first time this year. FTX\u2019s memorable ad featured a Luddite Larry David besmirching technological advances through the ages, finally raising a skeptical eyebrow at the FTX app. While Crypto.com enlisted Lebron James to articulate to a younger version of himself that \u201cfortune favors the brave\u201d.<\/p>\n<p>Both companies have significantly enhanced their profiles over the past year with major sports sponsorship deals. Crypto.com spent $700m to rename the Staples Center arena in Los Angeles, while FTX signed up National Football League star and major crypto enthusiast Tom Brady as a brand ambassador.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"DraftKings_Caesars_Showcase_Crypto_Gambling\"><\/span>DraftKings, Caesars Showcase Crypto Gambling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gambling firms were present at the Super Bowl too, of course, with DraftKings, Caesars, and FanDual among them. The juxtaposition of the two industries so publicly creates both risk and opportunity on either side.<\/p>\n<div class=\"callout\">\n<p>While crypto-gambling is already very much an industry in itself, the big-name legacy brands in gambling have yet to entirely embrace it. It is broadly unregulated and brings with it risk and volatility stigmas of its own that make its addition to mainstream gambling products tricky.<\/p>\n<\/div>\n<p>However, as the worlds of big-name crypto and sports betting build closer ties, the eventual merger of the two industries seems inevitable. Speaking to the Washington Post about FTX\u2019s Super Bowl presence, cofounder Sam Bankman-Fried said it was regulators, as much as consumers, that the firm hoped to appeal to.<\/p>\n<p>\u201cWe want to make sure that we\u2019re painting, hopefully, a healthy image of ourselves and the industry\u201d, he said. \u201cWe\u2019re optimistic that we\u2019re going to be able to grow our US business \u2014 a lot of that is working with US regulators on bringing new products to market.\u201d<\/p>\n<p>The US, as an emerging regulated gambling market, may be the perfect region in which to bring blockchain and crypto more openly into the commercial gambling fold.<\/p>\n<p><strong>Already, crypto sports betting has been legalized in Wyoming, and with states like New York, Colorado, and Florida gearing up as increasingly crypto-friendly, a move towards more acceptance of the technology seems inevitable.<\/strong><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\/cryptocurrency-sponsors-score-big-at-super-bowl-lvi\/\" target=\"_blank\">Cryptocurrency Sponsors Score Big at Super Bowl LVI<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\" target=\"_blank\">Casino.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This month\u2019s Super Bowl was a watershed moment in mainstream crypto adoption. The event, dubbed the \u201cCrypto Bowl\u201d by some marketers, was sponsored by numerous major brands in crypto, including Coinbase, Crypto.com, FTX, as well as crossover financial trading brands like eToro. An illustration above highlights the multiple cryptocurrencies sponsors from this year\u2019s big game. <a href=\"https:\/\/xxbet-company.com\/nb\/cryptocurrency-sponsors-score-big-at-super-bowl-lvi\/\" class=\"more-link\">&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/550"}],"collection":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":0,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/posts\/550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media\/551"}],"wp:attachment":[{"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/categories?post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xxbet-company.com\/nb\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}