{"id":353,"date":"2021-06-17T16:41:32","date_gmt":"2021-06-17T13:41:32","guid":{"rendered":"https:\/\/xxbet-company.com\/youtube-bans-gambling-and-sports-betting-ads-from-coveted-masthead\/"},"modified":"2021-06-17T16:41:32","modified_gmt":"2021-06-17T13:41:32","slug":"youtube-bans-gambling-and-sports-betting-ads-from-coveted-masthead","status":"publish","type":"post","link":"https:\/\/xxbet-company.com\/pl\/youtube-bans-gambling-and-sports-betting-ads-from-coveted-masthead\/","title":{"rendered":"YouTube Bans Gambling and Sports Betting Ads From Coveted Masthead"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xxbet-company.com\/pl\/youtube-bans-gambling-and-sports-betting-ads-from-coveted-masthead\/#Changes_in_Gaming_Advertising\" title=\"Changes in Gaming Advertising \">Changes in Gaming Advertising <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xxbet-company.com\/pl\/youtube-bans-gambling-and-sports-betting-ads-from-coveted-masthead\/#Masthead_Price\" title=\"Masthead Price\">Masthead Price<\/a><\/li><\/ul><\/nav><\/div>\n<p>YouTube announced this week that it is no longer accepting advertisements for its website\u2019s homepage masthead from companies marketing gambling.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<figure aria-describedby=\"caption-attachment-176443\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-176443 lazyload\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-142x88.jpg?x38396\" data-src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-142x88.jpg?x38396\" alt=\"YouTube advertising gambling sports betting\" width=\"1200\" height=\"743\" data-srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2.jpg 1200w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-142x88.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-1024x634.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-80x50.jpg 80w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-768x476.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data- title=\"\"><img loading=\"lazy\" class=\"size-full wp-image-176443\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2.jpg?x38396\" alt=\"YouTube advertising gambling sports betting\" width=\"1200\" height=\"743\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2.jpg 1200w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-142x88.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-1024x634.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-80x50.jpg 80w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/06\/Masthead-A-TV-Frame-1080-2-768x476.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\"><figcaption class=\"text-description\">A Ford advertisement on the YouTube masthead. The video-sharing site is no longer allowing marketing spots from sportsbooks and companies highlighting gambling products. (Image: MarTech)<\/figcaption><\/figure>\n<p>YouTube\u2019s masthead ads are the commercial spots site users see at the top of the video-sharing and social media platform\u2019s homepage. Google, which owns YouTube, says the masthead is YouTube\u2019s \u201cmost prominent advertising placement available to advertisers.\u201d<\/p>\n<p>But effective immediately, casinos, sports betting firms, and any other company trying to market gambling-related products or services can no longer invest in the masthead space.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<blockquote class=\"main-blockquote\">\n<p><strong>Assets that depict or reference gambling-related content, including offline gambling, online gambling, online non-casino games, and social casino games is a prohibited category,\u201d<\/strong> YouTube states.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p>Along with gambling, YouTube will no longer accept masthead ads from politicians or election campaigns. Alcohol and prescription drugs are also now banned.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Changes_in_Gaming_Advertising\"><\/span><b>Changes in Gaming Advertising <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube, of course, won\u2019t necessarily be financially damaged by its new masthead ad content requirements. The website has little trouble finding advertisers willing to pay top dollar for its desirable homepage ad space.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>According to Alexa, a web traffic analysis site, YouTube is the second-most visited website on the World Wide Web. It trails only its parent company, Google.<\/p>\n<p>YouTube is also a site that visitors spend considerable time on. Alexa says the average user stays on the website for more than 19 minutes and clicks through over 10 pages.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><strong>The decision to reject gambling-related ads, however, isn\u2019t insignificant. Nielsen reported last month that sports betting operators spent nearly <a href=\"https:\/\/www.casino.org\/news\/sports-betting-advertising-spend-154m-in-q1\/\" rel=\"nofollow noopener\" target=\"_blank\">$154 million<\/a> on television spots in the first quarter of the year.\u00a0<\/strong><\/p>\n<p>\u201cTaboo until a 2018 Supreme Court verdict, online sports betting isn\u2019t technically a new ad category. But with just over two years of a track record, few would challenge its advertising status as a golden goose, especially within the local TV industry,\u201d Nielsen said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Masthead_Price\"><\/span><b>Masthead Price<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google explained this week that it routinely reviews its <a href=\"https:\/\/www.casino.org\/news\/unlv-report-says-online-sports-betting-ads-should-not-target-youths\/\" rel=\"nofollow noopener\" target=\"_blank\">advertising policies<\/a> across all of its assets, including YouTube. Earlier this year, YouTube announced it would no longer accept full-day masthead advertisements.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Instead of allowing a company or political campaign to appear on the masthead for a 24-hour period, YouTube changed the ad space to a per-impression basis. The change makes it much harder for a single advertiser to dominate the page.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cFor years, advertisers asked us for more flexible options for appearing in the YouTube masthead, which is why we introduced the cost-per-thousand (CPM) masthead in 2019, and earlier this year told advertisers that it would be our primary masthead reservation option in 2021,\u201d YouTube said last November. \u201cThis change gives advertisers more budget flexibility and applies across all verticals \u2014 not just political advertisers.\u201d<\/p>\n<p>The cost of controlling YouTube\u2019s masthead for 24 hours prior to the advertising rule change was said to be in the neighborhood of $2 million.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>During last year\u2019s presidential election, then-President Donald Trump and then-candidate Joe Biden spent heavily to grab the YouTube masthead. Trump controlled the space for much of the election. But Biden\u2019s team was able to take it over in the days following the presidential debates. YouTube was a popular spot for Americans to watch the debates the morning after.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\/youtube-bans-gambling-and-sports-betting-ads-from-coveted-masthead\/\" target=\"_blank\">YouTube Bans Gambling and Sports Betting Ads From Coveted Masthead<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/www.casino.org\/news\" target=\"_blank\">Casino.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>YouTube announced this week that it is no longer accepting advertisements for its website\u2019s homepage masthead from companies marketing gambling.\u00a0 A Ford advertisement on the YouTube masthead. The video-sharing site is no longer allowing marketing spots from sportsbooks and companies highlighting gambling products. (Image: MarTech) YouTube\u2019s masthead ads are the commercial spots site users see <a href=\"https:\/\/xxbet-company.com\/pl\/youtube-bans-gambling-and-sports-betting-ads-from-coveted-masthead\/\" class=\"more-link\">&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/posts\/353"}],"collection":[{"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xxbet-company.com\/pl\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}