DraftKings, FanDuel Customer Loyalty Dents Omnichannel Thesis

Following the 2018 Supreme Court ruling on the Professional and Amateur Sports Protection Act (PASPA) and the subsequent boom in US iGaming and sports wagering, it was believed that land-based casino operators would have a leg up on online-only competitors. The opposite is proving true as bettors are displaying intense loyalty to DraftKings and FanDuel. …